Recently it felt like I had lost a little of my business mojo. I felt a little flat and out of sorts with it, frustrated that it was not exactly where I wanted it to be. Though, to be honest, I also wasn’t quite sure where that was either! Rather than galloping ahead at breakneck speed, it seemed to just be plodding along, doing fine, but hardly setting my world alight. Yes, without doubt, some of this was due to the fallout from the Covid pandemic. I realised that much like a person, a business has to be nurtured and fine-tuned to ensure it is not just in peak condition, but fit for purpose, and that a reality check is often very necessary.

My business needs to match what I want from it. To achieve its goals, I’ve realised how important it is to stop and take stock of it, so that I can really understand the direction I want it to go in, and to find the right solutions to ensure it moves forwards on the right trajectory.

Review what works, and what doesn’t

If your business isn’t growing the way you want it to then, like me, you need to decide what you plan to do about it. It is so easy to procrastinate and say you don’t have the time to review your business strategy and goals; but if you make the time and look for reasons to change and enhance things, rather than excuses not to, then you are someone who is prepared to make the improvements required and your business will grow accordingly.

As business owners, we need to evolve, using setbacks as stepping-stones for future success. All too often we like to stay in our comfort zone because it is easy; but questioning and trying new ideas helps us to ultimately produce something new and better in the long-term. A business that is agile, is one that can survive the knocks along the way, so it is important to put systems and processes in place that will help carry you through difficult periods.

Positive thinking helps

I think having the right mindset is also important here. Evaluating what you offer as a business, and ensuring the market is there, is crucial. Business survival is both logical and psychological. It is very easy to succumb to negativity, but to be successful we need to be both goal and growth-orientated so that it isn’t just a case of surviving, but one of thriving instead.

Try to also get some outside perspective on your business. Whoever you speak to, they are more likely to provide a more unbiased take on how your business works and what it is missing.

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