Case Studies

Working with us….

Finding freedom for a MD

You know what it’s like… You’ve a wealth of ideas that you could be using to grow and develop your business, if only the day job didn’t get in the way.

This was the situation facing the Managing Director of Metisplan – a planning and project control company – when I met him at a workshop. The business was small – just 3 or4 people – but, the MD had big ambitions. If only he could find the time to plan and implement them properly!

It wasn’t just the future which was on the backburner either. Month-end invoicing wasn’t up to date, and the rest of the admin was in a similar position.

Lucinda in Action

You’d be surprised how quickly things can change!

I introduced the MD to Back Office Brilliance. We started with just 10 hours per week with one day on-site – but, it gave him the space he needed to devote time to the business, rather than its admin. It wasn’t long before we had the invoicing (and the rest of the admin) up to date, and Metisplan was growing.

Our involvement grew as the company expanded. Eventually, the admin became a full time job in itself and we helped the MD hire a full time office manager to support the business. With the new manager in place, our time has switched from Back Office Brilliance to HR and strategic business growth.

And that’s just as it should be: staying flexible to deliver what your business needs now, and in the future.

They are professional, flexible and competent and I would highly recommend using to Ginger Mash Services.” – Managing Director, Metisplan

How could a touch of Back Office Brilliance help you?

Find out here or get in touch.


Stepping back with a Simple Strategy Review – and Moving Forward

Anna’s business had been up and running for 12 months when I first met her.

The day to day running of the business was (sort of) fine. But, Anna found her time swallowed by the daily minutiae, which left precious little space for doing the things that can really help a business kick on. She wasn’t following up with clients. She wasn’t seeking feedback. As things became even more intense, she found herself without time to get all her work done, to invoice on time, -or to spend quality time with her family.

Busy is always good, but Anna wanted to enjoy her business and her family –instead, she was missing the latter, and resenting the former.

Lucinda in Action

Anna asked me to spend a couple of hours with her reviewing each element of the business.

She was so close to her work that she couldn’t see where corners could be legitimately cut, where processes were being replicated, or where they could be streamlined.

One of key changes was employing a member of staff to take away the day to day grind. The budget was tight, but the extra pair of hands has meant Anna now has time for family, for breaks, and for managing the business more effectively. For the first time in months, she’s enjoying her business again.

We’re reviewing progress quarterly.

Spending a couple of hours has changed the way I think and feel about my business. You have given me ideas and solutions to things I never thought possible. You are creative, you think outside–the-box. Thank you!” – Anna, Business Owner

How could a Simple Strategy Review help you?

Find out here or contact me.


Ramping Up a Charity’s Data

If you want to market more effectively, your data is the natural place to start, because that’s how you target, segment, and personalise your communications.

Ginger Mash worked with a charity’s Marketing Director to turn an unloved and unhelpful database into something that could reach key targets.

Lucinda in Action

As with most Ginger Mash projects, things began with a chat. The Marketing Director explained the information they needed and what it was going to be used for. We put together a bespoke package of an initial 10 hours of data analysis and cleansing, which was reviewable after 8 hours of work. (We find these reviews invaluable as they prevent ‘mission creep’, and keeps the client in control).

We were only halfway through the period when the MD asked us to continue with the project, completing the list of their target companies and relevant contacts.

Now, the charity can create and manage campaigns far more simply and effectively – and it can reach its target audience, by merging the newly refined data with MailChimp.

This has changed the way we promote our business, and we know we are reaching the right contacts. We will be using you again! – The Charity’s Marketing Director

How could we help you ramp up your business?

Find out here or contact me.